HubSpot Integration

How RocketHooks Works with HubSpot

RocketHooks polls HubSpot’s API endpoints to detect changes in your CRM data. Whether you need to track new contacts, deal stage transitions, or ticket updates, RocketHooks monitors the endpoints you specify and delivers real-time webhook notifications when changes are detected.

No HubSpot workflow automation tier required. RocketHooks works with any HubSpot plan that includes API access.

Authentication Setup

HubSpot uses private app tokens for API authentication. Create a private app in your HubSpot account and configure:

{
  "auth": {
    "type": "bearer",
    "token": "YOUR_HUBSPOT_PRIVATE_APP_TOKEN"
  }
}

Ensure your private app has the necessary scopes: crm.objects.contacts.read, crm.objects.deals.read, crm.objects.companies.read, and any custom object scopes you need.

Endpoint Examples

Monitor New Contacts

Track recently created contacts:

{
  "url": "https://api.hubapi.com/crm/v3/objects/contacts?limit=20&sorts=-createdate&properties=email,firstname,lastname,lifecyclestage",
  "method": "GET",
  "pollInterval": 60,
  "changeDetection": {
    "strategy": "jsonpath",
    "expression": "$.results[*].id"
  }
}

Monitor Deal Stage Changes

Detect when deals move through your pipeline:

{
  "url": "https://api.hubapi.com/crm/v3/objects/deals?limit=50&sorts=-hs_lastmodifieddate&properties=dealname,dealstage,amount,pipeline",
  "method": "GET",
  "pollInterval": 120,
  "changeDetection": {
    "strategy": "jsonpath",
    "expression": "$.results[*].properties.dealstage"
  }
}

Monitor Support Tickets

Watch for new or updated tickets:

{
  "url": "https://api.hubapi.com/crm/v3/objects/tickets?limit=20&sorts=-hs_lastmodifieddate&properties=subject,hs_pipeline_stage,hs_ticket_priority",
  "method": "GET",
  "pollInterval": 60,
  "changeDetection": {
    "strategy": "deep-compare"
  }
}

Common Patterns

Lead-to-Sales Handoff

Monitor the lifecycle stage field on contacts. When a contact moves from MQL to SQL, RocketHooks sends a webhook to your assignment system to notify the sales team.

Revenue Alerts

Track deal stage changes on high-value opportunities. Get instant webhook alerts when deals worth more than a threshold move to a closing stage.

Cross-Platform Sync

Keep HubSpot data synchronized with your data warehouse, billing system, or custom dashboards. RocketHooks detects changes and triggers your sync pipeline automatically.

Delivery Channels

• Webhooks: Trigger backend workflows on CRM changes with HMAC-signed payloads and automatic retries

Additional delivery channels (Slack, email, SMS) coming soon.

Next Steps

1. Create a HubSpot private app with the required scopes
2. Copy the private app token into RocketHooks
3. Configure your first monitor pointing to a HubSpot API endpoint
4. Configure webhook delivery rules for your team